BSA Dealerships in UK

Started by ChrisG, 12 Dec, 2025, 17:23

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ChrisG

Whilst Lukas Distribution have gradually increased their dealerships, they have also lost quite a few.
One problem when they started out back in 2023 was the distance that potential buyers had to travel to test ride and purchase a BSA Gold Star.
Also, when purchased, getting it serviced and any warranty claims rectified involved making a day of it,(dont ask me how I know this).
I'm sure this must put, and will continue to put a lot of potential buyers off.
My nearest dealer is 35 miles away west, if travelling on a very busy motorway, 50 miles via back roads, so 100 mile round trip every time.
There used to be another dealer about the same distance in an easterly direction, but he has been struck off their list.
However, I see they have appointed a new dealer in Portsmouth which is a lot closer so hopefully they will hang on to this one!
Now they are expanding the range with new models, surely they need to get a more substantial dealer base?
Does anyone else have similar issues?

Novocastrian

I travel 100 miles for servicing (each way) but it's a nice opportunity to visit Squires at the same time.  Yes, the company does need to fill the gaps geographically and they're working on it.  In theory, you can use a non-BSA dealer for servicing but things like updating the ECU can be tricky.

Coddy

I really don't seem it as a problem to travel 30+ miles to a official dealer, 50+ each way then yes I understand the time required etc. Do all dealers loan out a courtesy bike when servicing?

The biggest issue I suspect is what the deal BSA UK are offering new and old dealers to provide their warranty service. As anyone knows who has run a business, one needs to make money to pay staff, rent, rates etc. If the the warranty hourly rate is too low then why would you take on that franchise?

I suppose it comes down to how do you rate a registered dealer close to you or do you go to your local independent?

ChrisG

#3
Since my original post I found out that the dealer I mentioned in Portsmouth is no longer a BSA Dealer which means that I have no choice but to use an independant for a service.
Still, at least it saves me a long ride whilst they carry out the work.

Catz

You can service your bike yourself and keep the warranty as long as you use genuine parts and service it within the schedule set out in the handbook.
I bought a brand new Triumph Tiger 800 in 2013 and it's never seen a dealers door since it left the showroom.