Final update for anyone in the future
Pazon instructions say use anti clockwise timing hole, these refer to side points on A65 but this is not stated.
As soon as i Realised mag is clockwise and retimed to this it fired first time = happy bunny
Mashermick if plugs are not wet suspect carb, try some easystart to see if it fires.
Quick test of Mag is to remove plug cap and test for spark to top of plug, if you have one then it is sparking under compression inside cylinder and mag is not problem.
If not, does it spark to cylinder head if so check plug and cap or mag is giving a weak spark which is failing under compression
Hope this helps