The explanation with reference to control levers can sometimes be confusing - my girlfriend's NH Ariel has taught wire advance (as does my B31) but her control lever is forwards to tension the cable (I assume the control lever is a right hand one repurposed!)
If it's standard your B31 should be taught wire advance. Looking at the points cover, the control cable should enter the magneto on the right as you look at it. If so, then your control cable needs to be taught (magneto fully advanced) and the points just opening when the engine is at 7/16" before TDC. If you are using a tool that screws into the plug hole to measure the distance, do remember that it is at an angle and not parallel to the piston stroke (as a result you'll be looking for a figure nearer to 15mm rather than 11mm, hope this makes sense)